Design Strategist & UX Specialist
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Rupie

Branding a Cryptocurrency Startup

 

A decentralized game community which uses the Ethereum Network to power a vast array of community tools, reducing cost to developers and gamers, decreasing censorship and building the next game community with the breadth of applications such as Steam.

 
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New to the space, Rupie wanted a branding update including a logo mark and typeface selection. They were also in need of a one screen site to support their marketing efforts as they continued to develop their business. 

 
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Taking inspiration from video games and embracing the theme of community, I started sketching concepts for the logo. Once at a good spot, I produced a polished set to review with the Rupie stakeholder team.

 
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Rupie gravitated towards the faceted look and asked to see some additional options in that style. I did a round two pass and presented.  

 
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After reviewing the first and second round, Rupie asked to combine specific features from each set. We agreed upon a final logo approach and updated color palette.

 
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Next steps were to wireframe the full screen architecture and conceptualize illustration ideas based on the website copy deck. Back to sketching. 

 
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There were several rounds of illustration refinement before I landed on the right look and feel. I worked with an Illustrator, Greg Christman, to finalize the overall style.

 
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I transitioned the remainder of the illustrations to Greg to complete. Meanwhile, I began designing out the full site including interactions and considerations for animations. 

 
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Greg did an awesome job with the additional illustrations. Once complete and the content layout approved, it was time to assemble everything.

 
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The design was approved after a quick round of revisions. I was already working closely with a front-end developer on the build. It was time to bring the Rupie universe to life! 

 
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Final development spanned about 2 ½ weeks. We wrapped up QA, cross-browser testing and handed the project over to the fantastic folks at Rupie.