Clean, light, refreshing, and bright are some words I used as a guide when designing this homepage. The idea is to have the bottles rollover to reveal more information while the humming birds flutter subtly. The site was commisioned to establish an initial web presence for the new product by Cintron Beverage Group.
This was developed to directly compete with Red Bull brand energy drinks. My idea was to convey the message in an abstract way but that was easily interpreted. I thought a litle dark humor wouldn't hurt either. What is depicted here is a double sided beer coaster that would be distrubted at bars.
Modeled and animated a Bassets ice cream container. The animation concluded a commercial spot which was featured locally on the Food Network. The container was modeled in Cinema 4D with additional animation and editing done using After Effects.
A Square Deal is a project created for local Philadelphia artists. They are given sets of 6 square panels to produce their work. The final artwork is displayed at a collective show. This format is what ultimately inspired the logo. The word square is split and stacked, but the filled in area behind the type allows your eyes to read the word quickly.
The site features videos from people who had success on the NutriStystem diet program. When first visiting the site, the curtain would appear closed and would open to reveal the initial video. The site was conceived to act as a passive marketing product to drive traffic to nutristystem.com